/* =========================================================
   SIGNAL — design tokens
   Palette:
     --ink    #15141C  base background, near-black with a violet cast
     --paper  #F3F1EA  primary text / light surfaces
     --signal #FF4B6E  primary accent — "on air" coral-pink
     --volt   #C8FF3D  secondary accent — used sparingly, live/highlight
     --slate  #8A8794  secondary text, borders
   Type:
     display — Bricolage Grotesque (quirky, high-personality headlines)
     body    — Inter (quiet, readable)
     mono    — IBM Plex Mono (handles, stats, timestamps, ticker — the
               "data" register of a social feed)
   ========================================================= */

:root {
	--ink: #15141C;
	--ink-raised: #1C1B25;
	--paper: #F3F1EA;
	--signal: #FF4B6E;
	--signal-dim: #C93E58;
	--volt: #C8FF3D;
	--slate: #8A8794;
	--line: rgba(243, 241, 234, 0.12);
	--line-strong: rgba(243, 241, 234, 0.22);

	--font-display: 'Bricolage Grotesque', 'Helvetica Neue', sans-serif;
	--font-body: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
	--font-mono: 'IBM Plex Mono', 'SFMono-Regular', Menlo, monospace;

	--container: 1200px;
	--radius: 14px;
	--radius-sm: 8px;
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
	margin: 0;
	background: var(--ink);
	color: var(--paper);
	font-family: var(--font-body);
	font-size: 17px;
	line-height: 1.55;
	-webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
ul, ol { margin: 0; padding: 0; list-style: none; }
button { font-family: inherit; cursor: pointer; }
input, select, textarea { font-family: inherit; font-size: 1rem; }

h1, h2, h3, h4 {
	font-family: var(--font-display);
	font-weight: 700;
	line-height: 1.05;
	margin: 0 0 0.4em;
	letter-spacing: -0.01em;
}

.screen-reader-text {
	position: absolute;
	width: 1px; height: 1px;
	overflow: hidden;
	clip: rect(1px, 1px, 1px, 1px);
}
.skip-link:focus {
	position: fixed;
	top: 1rem; left: 1rem;
	width: auto; height: auto;
	background: var(--signal);
	color: var(--ink);
	padding: 0.75rem 1.25rem;
	border-radius: var(--radius-sm);
	z-index: 999;
}
:focus-visible {
	outline: 2px solid var(--volt);
	outline-offset: 3px;
}

/* ---------- Layout helpers ---------- */
.section { padding: 96px 24px; }
.section__inner {
	max-width: var(--container);
	margin: 0 auto;
}
.section__inner--narrow { max-width: 780px; }
.section__head {
	display: flex;
	align-items: flex-end;
	justify-content: space-between;
	gap: 24px;
	margin-bottom: 48px;
}
.section__eyebrow, .eyebrow {
	font-family: var(--font-mono);
	font-size: 0.8rem;
	letter-spacing: 0.08em;
	text-transform: uppercase;
	color: var(--signal);
	margin: 0 0 12px;
	display: flex;
	align-items: center;
	gap: 8px;
}
.eyebrow__rec {
	width: 8px; height: 8px;
	border-radius: 50%;
	background: var(--signal);
	display: inline-block;
	animation: pulse 1.6s ease-in-out infinite;
}
@keyframes pulse {
	0%, 100% { opacity: 1; }
	50% { opacity: 0.35; }
}
.section__title { font-size: clamp(1.8rem, 3vw, 2.6rem); max-width: 20ch; }

.link-arrow {
	font-family: var(--font-mono);
	font-size: 0.9rem;
	color: var(--paper);
	border-bottom: 1px solid var(--line-strong);
	padding-bottom: 4px;
	white-space: nowrap;
	transition: border-color 0.2s ease, color 0.2s ease;
}
.link-arrow:hover { color: var(--signal); border-color: var(--signal); }

.btn {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	padding: 14px 26px;
	border-radius: 999px;
	font-weight: 600;
	font-size: 0.95rem;
	border: 1px solid transparent;
	transition: transform 0.15s ease, background 0.2s ease, border-color 0.2s ease;
}
.btn--signal { background: var(--signal); color: var(--ink); }
.btn--signal:hover { transform: translateY(-2px); background: #ff6480; }
.btn--ghost { border-color: var(--line-strong); color: var(--paper); }
.btn--ghost:hover { border-color: var(--paper); }

.tag {
	display: inline-block;
	font-family: var(--font-mono);
	font-size: 0.75rem;
	padding: 5px 10px;
	border: 1px solid var(--line-strong);
	border-radius: 999px;
	margin: 0 8px 8px 0;
	color: var(--slate);
}

/* ---------- Header ---------- */
.site-header {
	position: sticky;
	top: 0;
	z-index: 100;
	background: rgba(21, 20, 28, 0.85);
	backdrop-filter: blur(10px);
	border-bottom: 1px solid var(--line);
}
.site-header__inner {
	max-width: var(--container);
	margin: 0 auto;
	padding: 18px 24px;
	display: flex;
	align-items: center;
	justify-content: space-between;
	gap: 24px;
}
.site-branding__wordmark {
	font-family: var(--font-display);
	font-weight: 700;
	font-size: 1.3rem;
	letter-spacing: -0.02em;
}
.site-branding__dot { color: var(--signal); }

.main-navigation {
	display: flex;
	align-items: center;
	gap: 32px;
}
.primary-menu {
	display: flex;
	gap: 28px;
}
.primary-menu a {
	font-size: 0.95rem;
	color: var(--slate);
	transition: color 0.2s ease;
}
.primary-menu a:hover { color: var(--paper); }
.main-navigation__cta { padding: 10px 20px; font-size: 0.85rem; }

.menu-toggle {
	display: none;
	flex-direction: column;
	gap: 5px;
	background: none;
	border: none;
	padding: 8px;
}
.menu-toggle span {
	width: 22px; height: 2px;
	background: var(--paper);
	display: block;
}

/* ---------- Hero ---------- */
.hero {
	padding: 120px 24px 64px;
	border-bottom: 1px solid var(--line);
}
.hero__inner {
	max-width: 900px;
	margin: 0 auto;
	text-align: center;
}
.hero__title {
	font-size: clamp(2.4rem, 6vw, 4.6rem);
	margin-bottom: 24px;
}
.hero__lede {
	font-size: 1.15rem;
	color: var(--slate);
	max-width: 60ch;
	margin: 0 auto 40px;
}
.hero__actions {
	display: flex;
	gap: 16px;
	justify-content: center;
	flex-wrap: wrap;
}

/* ---------- Ticker (signature element) ---------- */
.ticker {
	background: var(--signal);
	overflow: hidden;
	white-space: nowrap;
	border-bottom: 1px solid var(--line);
}
.ticker__track {
	display: inline-flex;
	animation: ticker-scroll 32s linear infinite;
	will-change: transform;
}
.ticker__item {
	font-family: var(--font-mono);
	font-size: 0.85rem;
	font-weight: 500;
	color: var(--ink);
	padding: 12px 32px;
	position: relative;
}
.ticker__item::after {
	content: '/';
	position: absolute;
	right: 0;
	color: rgba(21, 20, 28, 0.4);
}
@keyframes ticker-scroll {
	from { transform: translateX(0); }
	to { transform: translateX(-50%); }
}
@media (prefers-reduced-motion: reduce) {
	.ticker__track { animation: none; }
	.eyebrow__rec { animation: none; }
}

/* ---------- Services / process ---------- */
.process {
	display: grid;
	grid-template-columns: repeat(4, 1fr);
	gap: 32px;
}
.process__step {
	border-top: 1px solid var(--line-strong);
	padding-top: 20px;
}
.process__num {
	font-family: var(--font-mono);
	color: var(--signal);
	font-size: 0.9rem;
	display: block;
	margin-bottom: 12px;
}
.process__step h3 { font-size: 1.15rem; margin-bottom: 10px; }
.process__step p { color: var(--slate); font-size: 0.95rem; margin: 0; }

/* ---------- Creator grid ---------- */
.creator-grid {
	display: grid;
	grid-template-columns: repeat(3, 1fr);
	gap: 20px;
}
.creator-card {
	background: var(--ink-raised);
	border: 1px solid var(--line);
	border-radius: var(--radius);
	overflow: hidden;
	transition: border-color 0.2s ease, transform 0.2s ease;
}
.creator-card:hover { border-color: var(--line-strong); transform: translateY(-4px); }
.creator-card__media {
	aspect-ratio: 1 / 1;
	background: linear-gradient(135deg, #23212E, #15141C);
	overflow: hidden;
}
.creator-card__media img { width: 100%; height: 100%; object-fit: cover; }
.creator-card__meta {
	padding: 16px 16px 4px;
	display: flex;
	flex-direction: column;
	gap: 2px;
}
.creator-card__name { font-weight: 600; }
.creator-card__handle { font-family: var(--font-mono); font-size: 0.8rem; color: var(--slate); }
.creator-card__stat {
	padding: 4px 16px 16px;
	display: flex;
	justify-content: space-between;
	font-family: var(--font-mono);
	font-size: 0.8rem;
}
.creator-card__followers { color: var(--volt); }
.creator-card__platform { color: var(--slate); }

/* ---------- Work reel ---------- */
.work-reel {
	display: grid;
	grid-template-columns: repeat(4, 1fr);
	gap: 20px;
}
.work-reel--grid { grid-template-columns: repeat(2, 1fr); }
.work-card {
	border: 1px solid var(--line);
	border-radius: var(--radius);
	overflow: hidden;
	background: var(--ink-raised);
	transition: transform 0.2s ease, border-color 0.2s ease;
}
.work-card:hover { transform: translateY(-4px); border-color: var(--line-strong); }
.work-card__media {
	aspect-ratio: 4 / 3;
	background: linear-gradient(135deg, #23212E, #15141C);
}
.work-card__media img { width: 100%; height: 100%; object-fit: cover; }
.work-card__body { padding: 16px; display: flex; flex-direction: column; gap: 6px; }
.work-card__client { font-weight: 600; font-size: 0.95rem; }
.work-card__result { font-family: var(--font-mono); font-size: 0.8rem; color: var(--volt); }

/* ---------- Contact ---------- */
.contact__inner {
	display: grid;
	grid-template-columns: 1fr 1fr;
	gap: 64px;
	align-items: start;
}
.contact__copy p { color: var(--slate); }
.contact-form {
	display: flex;
	flex-direction: column;
	gap: 18px;
	background: var(--ink-raised);
	border: 1px solid var(--line);
	border-radius: var(--radius);
	padding: 32px;
}
.contact-form__row { display: flex; flex-direction: column; gap: 8px; }
.contact-form__row label {
	font-family: var(--font-mono);
	font-size: 0.78rem;
	text-transform: uppercase;
	letter-spacing: 0.06em;
	color: var(--slate);
}
.contact-form__row input,
.contact-form__row select,
.contact-form__row textarea {
	background: var(--ink);
	border: 1px solid var(--line-strong);
	border-radius: var(--radius-sm);
	padding: 12px 14px;
	color: var(--paper);
}
.contact-form__row input:focus,
.contact-form__row select:focus,
.contact-form__row textarea:focus {
	border-color: var(--signal);
	outline: none;
}
.contact-form__note { font-size: 0.78rem; color: var(--slate); margin: 0; }

/* ---------- Generic page / post templates ---------- */
.page-header { padding-bottom: 0; }
.page-header__title { font-size: clamp(2rem, 4vw, 3rem); }
.page-content__media, .single-post__media, .case-study__media {
	margin: 32px 0;
	border-radius: var(--radius);
	overflow: hidden;
}
.single-post__content, .page-content, .case-study__content, .creator-profile__content {
	color: var(--paper);
}
.single-post__content p, .case-study__content p, .creator-profile__content p {
	color: var(--paper);
	opacity: 0.9;
}

.post-grid {
	display: grid;
	grid-template-columns: repeat(3, 1fr);
	gap: 24px;
}
.post-card {
	border: 1px solid var(--line);
	border-radius: var(--radius);
	overflow: hidden;
	background: var(--ink-raised);
}
.post-card__media { aspect-ratio: 1/1; background: #1c1b25; }
.post-card__media img { width: 100%; height: 100%; object-fit: cover; }
.post-card__body { padding: 16px; }
.post-card__date { font-family: var(--font-mono); font-size: 0.75rem; color: var(--slate); }
.post-card__title { font-size: 1.1rem; margin: 8px 0; }
.post-card__excerpt { color: var(--slate); font-size: 0.9rem; }

/* Creator profile */
.creator-profile__header {
	display: grid;
	grid-template-columns: 320px 1fr;
	gap: 48px;
	margin-bottom: 48px;
}
.creator-profile__media {
	aspect-ratio: 3/4;
	border-radius: var(--radius);
	overflow: hidden;
	background: #1c1b25;
}
.creator-profile__media img { width: 100%; height: 100%; object-fit: cover; }
.creator-profile__handle { font-family: var(--font-mono); color: var(--slate); margin-bottom: 20px; }
.creator-profile__stats { display: flex; gap: 32px; margin-bottom: 20px; }
.creator-profile__stat-value { display: block; font-family: var(--font-mono); font-size: 1.4rem; color: var(--volt); }
.creator-profile__stat-label { font-size: 0.78rem; color: var(--slate); }
.creator-profile__niches { margin-bottom: 24px; }

/* Case study */
.case-study__result {
	display: flex;
	align-items: baseline;
	gap: 12px;
	margin: 24px 0;
}
.case-study__result-value { font-family: var(--font-display); font-size: 2.4rem; color: var(--volt); }
.case-study__result-label { color: var(--slate); }

/* ---------- Affiliate program ---------- */
.form-notice {
	padding: 14px 18px;
	border-radius: var(--radius-sm);
	font-size: 0.9rem;
	margin-bottom: 20px;
}
.form-notice--success { background: rgba(200, 255, 61, 0.12); border: 1px solid var(--volt); color: var(--volt); }
.form-notice--error { background: rgba(255, 75, 110, 0.12); border: 1px solid var(--signal); color: var(--signal); }

.affiliate-link-box {
	display: flex;
	align-items: center;
	gap: 12px;
	background: var(--ink-raised);
	border: 1px solid var(--line-strong);
	border-radius: var(--radius-sm);
	padding: 14px 18px;
	margin: 24px 0 40px;
	flex-wrap: wrap;
}
.affiliate-link-box code {
	font-family: var(--font-mono);
	font-size: 0.9rem;
	color: var(--volt);
	word-break: break-all;
	flex: 1;
}

.affiliate-stats {
	display: grid;
	grid-template-columns: repeat(3, 1fr);
	gap: 16px;
}
.affiliate-stats__item {
	border: 1px solid var(--line);
	border-radius: var(--radius-sm);
	padding: 18px;
	text-align: center;
}
.affiliate-stats__value {
	display: block;
	font-family: var(--font-display);
	font-size: 1.6rem;
	color: var(--paper);
}
.affiliate-stats__label {
	font-size: 0.78rem;
	color: var(--slate);
	font-family: var(--font-mono);
}

.affiliate-table {
	width: 100%;
	border-collapse: collapse;
	margin-top: 20px;
	font-size: 0.9rem;
}
.affiliate-table th, .affiliate-table td {
	text-align: left;
	padding: 12px;
	border-bottom: 1px solid var(--line);
}
.affiliate-table th { font-family: var(--font-mono); font-size: 0.75rem; color: var(--slate); text-transform: uppercase; }
.tag.status-won { border-color: var(--volt); color: var(--volt); }
.tag.status-new { border-color: var(--line-strong); color: var(--slate); }
.tag.status-qualified { border-color: var(--signal); color: var(--signal); }
.tag.status-lost { border-color: var(--line-strong); color: var(--slate); text-decoration: line-through; }

/* WP's default login form, restyled to match the theme */
#loginform {
	background: var(--ink-raised);
	border: 1px solid var(--line);
	border-radius: var(--radius);
	padding: 28px;
	max-width: 360px;
}
#loginform label { font-family: var(--font-mono); font-size: 0.78rem; color: var(--slate); text-transform: uppercase; }
#loginform input[type="text"], #loginform input[type="password"] {
	width: 100%;
	background: var(--ink);
	border: 1px solid var(--line-strong);
	border-radius: var(--radius-sm);
	padding: 10px 12px;
	color: var(--paper);
	margin: 6px 0 16px;
}
#loginform .button {
	background: var(--signal);
	color: var(--ink);
	border: none;
	border-radius: 999px;
	padding: 10px 22px;
	font-weight: 600;
	cursor: pointer;
}

@media (max-width: 640px) {
	.affiliate-stats { grid-template-columns: 1fr 1fr; }
	.affiliate-table { display: block; overflow-x: auto; }
}

/* ---------- Footer ---------- */
.site-footer { border-top: 1px solid var(--line); margin-top: 64px; }
.site-footer__top {
	max-width: var(--container);
	margin: 0 auto;
	padding: 64px 24px;
	display: grid;
	grid-template-columns: 1.4fr 1fr 1fr;
	gap: 32px;
}
.site-footer__tagline { color: var(--slate); margin-top: 8px; }
.site-footer__socials { display: flex; gap: 16px; margin-top: 16px; flex-wrap: wrap; }
.widget-title {
	font-family: var(--font-mono);
	font-size: 0.85rem;
	text-transform: uppercase;
	letter-spacing: 0.06em;
	color: var(--slate);
	margin-bottom: 16px;
}
.footer-menu li { margin-bottom: 10px; }
.site-footer__bottom {
	border-top: 1px solid var(--line);
	padding: 20px 24px;
	text-align: center;
	font-size: 0.8rem;
	color: var(--slate);
}

/* Placeholder tiles when no CPT content exists yet */
.creator-card--placeholder .creator-card__media,
.work-card--placeholder .work-card__media {
	background: repeating-linear-gradient(45deg, #1c1b25, #1c1b25 10px, #201f2a 10px, #201f2a 20px);
}

/* ---------- Responsive ---------- */
@media (max-width: 960px) {
	.process { grid-template-columns: repeat(2, 1fr); }
	.creator-grid { grid-template-columns: repeat(2, 1fr); }
	.work-reel { grid-template-columns: repeat(2, 1fr); }
	.contact__inner { grid-template-columns: 1fr; }
	.site-footer__top { grid-template-columns: 1fr 1fr; }
	.creator-profile__header { grid-template-columns: 1fr; }
	.creator-profile__media { max-width: 280px; }
}

@media (max-width: 640px) {
	.section { padding: 64px 20px; }
	.main-navigation {
		position: fixed;
		inset: 72px 0 0 0;
		background: var(--ink);
		flex-direction: column;
		align-items: flex-start;
		padding: 32px 24px;
		transform: translateX(100%);
		transition: transform 0.25s ease;
	}
	.main-navigation.is-open { transform: translateX(0); }
	.primary-menu { flex-direction: column; gap: 20px; }
	.menu-toggle { display: flex; }
	.process { grid-template-columns: 1fr; }
	.creator-grid, .work-reel, .post-grid { grid-template-columns: 1fr; }
	.site-footer__top { grid-template-columns: 1fr; }
}